Bharat Lubricants Marks 40 Years of Excellence with Launch of Biker Chain Care Range

As India accelerates on its journey toward innovation and sustainability, one company has remained a steady force behind the scenes—Bharat Lubricants. Founded in 1984 in Surat, this homegrown brand has powered everything from daily rides to industrial giants for four decades. Now, as Bharat Lubricants celebrates its 40th anniversary, it proudly launches a new product range tailor-made for India’s two-wheeler warriors: Biker Chain Spray and Biker Chain Cleaner.

A Legacy Fueled by Trust

In a recent feature, Business Standard lauded Bharat Lubricants for its enduring contribution to India’s automotive sector. “Bharat Lubricants has not only delivered consistent performance over the years but has also evolved to meet the rising demands of eco-conscious consumers,” the article noted.
Read the Business Standard article

Also, Tribune echoed this sentiment, applauding the company's focus on long-term value and innovation.
Read the Tribune article

Similarly, Lokmat Times highlighted the emotional core of the brand’s new product line, quoting CEO Rahul Gupta:

“Our new range is designed with the rider in mind—those who brave the early morning rush, who ride through rain or shine, who count on their bikes not just for transport, but as a lifeline.”
Read the Lokmat Times article

New Product Spotlight: Performance with Purpose

• Biker Chain Spray: Offers excellent lubrication, dust resistance, and anti-corrosion benefits—keeping your chain smooth and your journey smoother.
• Biker Chain Cleaner: A powerful solution to remove dirt, grease, and grime—extending the life of your bike chain with minimal effort.

These products are already creating buzz across publications like Marudhar and Ahmedabad Mirror, reflecting the brand’s deep connection with the everyday Indian rider.
Read Marudhar’ coverage
Read the Ahmedabad Mirror article

Green Goals, Clean Roads

Staying ahead of the curve, Bharat Lubricants has invested in eco-friendly manufacturing, recyclable packaging, and bio-based lubricant development. It’s a strategic move applauded by publications like The Print, which emphasized the company’s dual mission to serve people today and protect the planet for tomorrow.
Read The Print’s article

More Than a Brand—A Movement

Whether it’s educating mechanics, supporting local workshops, or partnering with NGOs, Bharat Lubricants continues to prove that great companies are built on values as much as vision.

As First India aptly puts it,

“This isn’t just a product launch—it’s a celebration of resilience, relationships, and responsibility.”
Read the First India article

Final Thoughts

With this new chapter, Bharat Lubricants reaffirms its commitment to innovation, sustainability, and the everyday heroes who ride with purpose. From students and delivery partners to professionals and adventurers—this launch is for every rider whose journey is powered by trust.

Ride smooth. Ride strong. Ride with Bharat.